It means that developers can effectively ignore the embryonic platform and instead focus on platforms that are more lucrative - iOS and Android. Problem is, what's good for Surface Pro owners today is not good for the platform as a whole. It gives them access to a whole host of apps that aren't currently available for the platform. Now, in the short term, particularly for those people who have invested in a Surface Pro tablet, this is a good thing.
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Suddenly, Surface Pro users have access to three quarters of a million Android apps, all a few clicks away. Apps are a cornerstone of the new platform, and the Redmond behemoth needs to foster and encourage developers to build compelling apps for the platform, apps that will encourage people to embrace the new platform and buy new hardware. Do it right - as Apple did with iOS, or Google did with Android - and it can be a solid foundation for massive sales.ĭo it wrong -a good example of this was BlackBerry's entry into the tablet market with the PlayBook-and it means that the unfortunate device will be hooked to a life support machine until someone pulls the plug.įollowing the release of Windows 8, Microsoft is facing the challenges of building its own app ecosystem. One of the biggest challenges of releasing a new class of device is setting up an ecosystem of apps to support it.
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